The supplement industry is a booming and dynamic market. Following consumer trends is a cornerstone of any private label business' success. One significant development in recent years is the growing demand for private-label herbal supplements.
For healthcare practitioners and business entrepreneurs, private-label herbal supplements offer an exciting opportunity to expand product offerings and meet this demand. As with selling private-label health supplements in general, herbal products are a true win-win: your business increases profitability, and your customers reap their own rewards.
Let's dive into some of this year's top private-label herbal supplements, their key benefits and regulatory considerations, and how to best integrate them into your business model.
The Growing Popularity of Herbal Supplements
Private labeling means putting your brand on existing, high-quality nutritional and herbal supplements that already meet regulatory standards from their manufacturer. It's an excellent way for health-related business owners to build a niche brand and grow their business with less liability risk and a relatively quick turnaround time from start to market.
The growing demand for private-label herbal supplements is in part due to consumers becoming increasingly educated about their options and seeking alternatives to traditional products. Buyers are opting for holistic support that addresses overall well-being, not just one specific concern. Herbs often offer multiple health benefits to various body systems, and your business can cater to particular consumer preferences depending on your target market.* Whether marketing to fitness enthusiasts, tired moms, or attention-challenged children, herbal supplements offer attractive and versatile products.
The Versatility of Herbal Supplements in Health Categories
Herbal supplements are incredibly versatile regarding how single herbs and mixed formulations can target a wide range of health categories.* For example, you might launch a line offering products that support cognitive function and memory, heart health, joint health, digestion, and stress support.* There is an herbal supplement for virtually every need your customers might have, meaning your business benefits from huge growth potential.
Benefits of Herbal Supplements for Consumers
Herbal supplements offer a plant-based and gentle approach to supporting overall wellness, making them an especially appealing choice for customers seeking everyday support.* While herbs can be used with a more supportive approach in mind for established health concerns, this should always be done with the support of a licensed herbalist or qualified integrative healthcare practitioner.*
Herbs harness the power of nature to promote balance and vitality and are often rich in antioxidants, phytochemicals, and other components that help nourish the whole body.* Many consumers appreciate herbal supplements' simplicity, which aligns with the growing demand for clean, trusted products.
Supporting Wellness with Herbal Ingredients
Herbal support is an art and a science that uses plants to bolster health and wellness.* It has been practiced for centuries across the globe. According to the World Health Organization (WHO), significant sections of the population in developing countries still rely on traditional practices centering herbal remedies as a primary form of health support. The WHO and Pan American Health Organization (PAHO) highlight the increasing integration of herbal supplements into health systems around the world.
Tailored Supplement Options for Individual Preferences
With so many options and consumer interest, the myriad of available private-label herbal supplements meet diverse demands and needs, and packaging and branding is customizable to attract your perfect customer. By partnering with a private-label supplement manufacturer offering a wide range of herbal formulations and delivery methods, you can tailor your herbal supplement product line for individual preferences.
Popular Private-Label Herbal Supplements
Which herbal supplements you choose to start with (or if you're adding to an already-established product line) will depend on your ideal customer. However, staying on top of trending ingredients is always smart, and these six products stand out as customer favorites due to their versatile uses and well-documented health benefits.*
Ashwagandha
Ashwagandha is well-studied for its adaptogenic properties, which help the body manage stress.* It can promote a sense of calm, support restorative sleep, and balance healthy energy levels.*
Curcumin (Turmeric)
Curcumin is the active compound of the popular kitchen spice turmeric and is widely used for its powerful antioxidant profile and inflammatory support.* It's a standard go-to herbal supplement for joint support and everyday discomfort.*
Ginseng
Ginseng has a rich history and is used for energy support, cognitive function, and immune system health.* Many consumers seek it out to help them meet their endurance workout goals.*
Milk Thistle
Milk thistle is a centuries-old herbal ingredient for liver support.* It has gained considerable popularity in recent years as a provider-guided detoxification program ingredient.*
Saw Palmetto
Another well-researched herbal supplement, saw palmetto, is particularly well known for supporting prostate health and urinary tract function in men and women.*
Cranberry
Cranberry is also commonly used to support urinary tract health.* It has been shown to help prevent UTIs and promote normal and healthy bladder function.*
Regulatory and Quality Considerations
All private-label supplements, including herbal supplements, require strict adherence to FDA-set regulatory standards. This ensures product safety and protects your business from potentially serious repercussions and recalls. Partnering with an experienced private-label manufacturer is crucial, as they will be your guide for ensuring accurate labeling, clear identification of ingredients, avoidance of medical claims, and compliance with Good Manufacturing Practices (GMPs). Always work with a private-label manufacturer that meets stringent quality-control measures, including third-party testing for purity, potency, and contaminants.
Grow Your Private Label Supplement Brand Seamlessly with DaVinciⓇ Labs
DaVinciⓇ offers comprehensive private-label services and top-quality herbal formulations. With over 50 years in the health supplement industry, we pride ourselves on being one of the most trusted dietary and herbal supplement suppliers. Our products are doctor-formulated using well-researched ingredients and are scientifically reviewed. We specialize in customized solutions for your brand and guarantee comprehensive product and service support. When you partner with us, our expert team will be with you every step of the way.
Elevate Your Brand with Private Label Herbal Supplements
Launching or growing a private label business offers incredible opportunities, and including herbal supplements significantly expands your growth potential. With consumers increasingly seeking simple and effective solutions for their health challenges, herbal ingredients boast an appealing product line. Choosing the right supplement manufacturer ensures a seamless journey from start to finish, letting you rest assured that all regulatory standards are met and customers can keep coming back for more.
Meet the rising consumer demand for natural health solutions. Partner with DaVinciⓇ Labs today and create your own line of private-label herbal supplements!
- World Health Organization. Regional Office for South-East Asia. (2010). Traditional herbal remedies for primary health care. WHO Regional Office for South-East Asia. https://iris.who.int/handle/10665/206024
- https://www.paho.org/en/news/6-9-2023-who-global-summit-traditional-medicine-highlights-scientific-evidence-and-integration
- https://ods.od.nih.gov/factsheets/Ashwagandha-HealthProfessional/
- Hewlings SJ, Kalman DS. Curcumin: A Review of Its Effects on Human Health. Foods. 2017;6(10):92. Published 2017 Oct 22. doi:10.3390/foods6100092
- Ginseng and health outcomes: an umbrella review. Front Pharmacol. 2023;14. doi:10.3389/fphar.2023.1069268
- https://www.ncbi.nlm.nih.gov/books/NBK541075/
- https://www.nccih.nih.gov/health/providers/digest/spotlight-on-saw-palmetto-science
- Williams G, Hahn D, Stephens JH, Craig JC, Hodson EM. Cranberries for preventing urinary tract infections. Cochrane Database Syst Rev. 2023;4(4):CD001321. Published 2023 Apr 17. doi:10.1002/14651858.CD001321.pub6
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
