How to Promote Your Private Label Supplements on Social Media

You know your private label supplements are high quality and can truly help your patients or customers get the results they need. But how can you effectively share this information to the right audience using social media marketing? Now that you’ve started a private label supplement brand or are considering when to take that next step, it’s crucial to learn how to utilize popular social media platforms to educate your target demographic on why and how to purchase your products.

Choosing Private Label Products

Because the FDA does not regulate dietary supplements for safety or effectiveness, the burden of research on quality and efficacy falls on the consumer. Responsible, well-educated practitioners can lean into the trust of their patients and relieve some of this load by creating and marketing the right supplement formulations for their demographic. Savvy business people across industries can become successful private label supplement brand owners with detailed nutritional research and innovative formulations. 

In a previous article we gave you a list of questions to ask prospective private label supplement suppliers, to ensure you are bringing high-quality products to your trusting customers while also increasing your revenue. The right company will help you design an eye-catching logo, select the best formulations and quantities to start with, and empower you with educational tools.

Still not sure your practice is large enough, well-established enough, or otherwise prepared to launch a private label supplement brand? Check out this recent article to help you evaluate your supply and demand needs, inventory concerns, and other brand identity considerations. To learn more in detail about private label supplements and ensure they’re right for you, your patients, and your office, read our Private Labeling Supplements Guide, which covers everything from branding and pricing your supplements to communicating their safety and quality to consumers.

Making Social Media Work for You

Launching your private label supplement brand should be a huge win-win for you and your clients. Marketing your initial product line to the most appropriate prospective buyers can be time-consuming, but social media can greatly reduce that work load for you—if you know how to use it. 

Using social media effectively is all about two things: creating great content and knowing your target audience. In 2022, approximately 80% of Americans are using social media platforms, and those corporations profit in large part from the businesses running the ads that pop up in your feed every time you scroll.

Create Clear, Eye-Catching Content

Similar to crafting a clean logo and recognizable label, you want your social media content to be simple—not cluttered with unnecessary details and chaotic color schemes. Utilize online image databases like Unsplash, which offer free-to-use (even commercially) photographs for the background. 

Because each social media platform shows your content in different dimensions, be careful not to distort an image or cut off pertinent information when posting. Canva has free online templates customized to the dimensions of each type of content on all social media platforms. Check out their detailed design guide for step-by-step instructions, plus tips for sharing effectively. 

Crisp, eye-catching graphic posts are an excellent way to educate your consumers about why your private label supplements are indeed right for them. They already trust you as reliable, knowledgeable sources of information on health and wellness topics; consider these key points when sharing content on social media:

• How do we know our ingredients are high-quality, safe, and effective?
• What makes our formulations unique or specific to an unmet need?
• Are my graphics high-quality and attractive?
• Is the preventative nature of supplementation creating urgency to make the purchase?
• Does my content meet FDA and FTC guidelines? 

RELATED CONTENT: Do You need insurance to sell private label supplements

Reach Your Target Audience

Once you’ve done all of the hard work getting your private label supplements ready to sell, how can you reach the people who need them most? Depending on your target demographic, those consumers might be using one social media platform over another.

For example, the Boomers are likely on Facebook, Millennials on Instagram, and Gen Z on TikTok or Snapchat, all of which offer opportunities to post your content and even run paid advertisements.

While you might assume older populations are the best place to direct your private label supplement marketing, new polling shows that Gen Z and Millennials are likely to spend much more money on health and wellness products—fitness and nutrition are their top searches. 

Younger generations, starting with the Millennials, are putting a great deal of emphasis on wellness and alternative therapies. Gen Z has followed suit, using their tech-savvy skills and skepticism to research products. 

Private label supplements, explained by a trusted source like you, are a perfect fit with Gen Z—the largest population group in the United States. “Beyond getting their attention, brands must work to establish trust and credibility with a consumer that is both savvy and skeptical.” Read more here.

Beyond these basic concepts, keep the following social media tips in mind:

• Post in the early morning, on weekdays, for maximum exposure
• Post regularly and constantly—one feed post and one story daily
• Schedule posts in advance to save time
• Word posts to meet each generation’s familiar phrasing
• Utilize trending hashtags to reach relevant new audiences

Once you’re comfortable sharing your content on your business page, you can even begin to run paid ads. This can be as simple as “boosting” posts to your chosen audiences at a set price per day, or running more in-depth campaigns through tools like Facebook’s Business Manager. 

All social media platforms offer advertisers, like you, the potential for reaching the best audience and gaining insights into which features are netting you the most online sales, website visits, or even clicks. 

Conclusion

Social media platforms offer a modern and effective way to reach potential customers for your private label supplements. With the help of some fun, free, user-friendly resources like Canva and Unsplash, you can create and share eye-catching infographics and other educational content. 

Remember to entice your target audience with the reasons your formulations could benefit their health and wellness. You’ve launched some life-changing products—now tell your potential customers why they should try them.