How Private Label Supplements Set You Apart from the Competition

Jun 28, 2023

Written By:
Brandiann M. Kanya

private label supplements-1

Does your business stand out from the competition? Are you ready to take your brand to new levels of growth and revenue?

Offering private label supplements can easily and effectively set you apart from competitors, solidify profits, and create more loyal customers.

Developing a private label supplement brand may seem like an arduous process—but if you let a trusted manufacturing partner do the heavy lifting, you can spend more time doing what you do best: understanding the needs of your ideal client. With the research, testing, and product development behind you, your business will reach new heights faster than you might expect.

What are Private Label Supplements?

Private label supplements are ready-made products you can sell under your own brand, allowing you to expand your offerings while minimizing your workload.

By partnering with a trusted supplier, you can trust your products will utilize high-quality ingredients and your marketing will reach the ideal customers. As people become more informed consumers in an increasingly health-conscious marketplace, your business can offer unique supplement formulations that meet your customers’ needs.

Check out our definitive Private Label Supplements guide to learn more about offering your own line of supplements and boosting your business.

How Can Selling Private Label Supplements Set You Apart from the Competition?

You don’t want to be just another storefront offering the same service as the next guy. Standing out in today’s competitive marketplace requires an edge to get your share of the industry’s sales.

Private label supplements are an excellent way to boost profits while minimizing the impact on your in-house operations. Consider how offering your own branded supplements would impact your business for the better.

  • Brand Differentiation. Choose eye-catching labels that resonate with your customers, and enjoy the flow of new sales revenue. Offering private label supplements increases brand recognition and is a natural add-on for your existing customers.
  • Exclusive Product Line. You know what your customer base wants and needs, and you know just how to fill those gaps. By offering unique private label supplements that target your ideal customer, you stand out from the competitors offering standard products—or none at all.
  • Control over Quality and Formulations. Working hand-in-hand with a trusted manufacturing supplier means you have a close relationship with your product from inception to point of sale. You know what is in the bottle since you chose the formulations that are most pertinent to your customer base.
  • Faster Time-to-Market. Your manufacturing partner handles quality assurance so you can get your great idea onto the shelves and into the hands of your customers quickly. Putting your brand on private label supplements allows you to stay on trend and offer what customers want now.
  • Enhanced Profit Margins. With private label supplements, you’re in charge of setting the perfect price point for your customers and your bottom line. Private label supplements often have higher markup potential than reselling existing brands’ products through your business. Competitive pricing can give you the edge you’re looking for.
  • Customer Loyalty and Trust. The more high-quality products you offer your customers, the more they will rave to friends, family, and their entire network. Build brand recognition, customer loyalty, and trust in your business by offering the perfect private label supplements for your customers.
  • Vertical Integration. Working closely with a trusted supplier allows you to spend less time and money finding a product research development and marketing outfit and more energy on what matters most to you: choosing the right supplements for your clients.
  • Diversification and Revenue Streams. Determine where your existing business ends and offer private label supplements that pick up where you left off. If you currently offer services, start offering products. If you and your competitors all offer one specific product, expand your product line with complementary products and start email campaigns to up-sell or cross-sell to your customers.

Get private labeling tips used by the experts! See our guide. No personal info  required to read.

Which Industries Can Benefit from Selling Private Label Supplements?

The global health and wellness product market is booming, and experts expect this upward trend to continue for years to come. To see how your business can benefit, check out trending private label supplements and consider how you might work these or other in-demand products into your existing business model.

The following business categories are positioned to start offering private label supplements without piling more work on your operations teams.

  1. Health and Wellness Retailers. At the forefront of the supplement industry, vitamin shops, health centers, and medical offices are already set up to attract and receive wellness-oriented customers. Simply add your own private label supplements to your existing product offerings and meet more of their needs while increasing revenue.
  2. Fitness and Sports. Gyms, fitness centers, and sports facilities can enhance their offerings by incorporating private label supplements. From protein powders and pre-workout formulas to muscle recovery supplements, these establishments can provide members with convenient access to high-quality products tailored to their fitness goals.*
  3. Beauty and Cosmetics. From hair, skin, and nails, to aesthetic services, customers are willing to spend more money on high-quality products to meet their beauty needs.* Salons, cosmetic stores, and skincare professionals can expand their offerings and bring in more customers by stocking private label supplements that are just right for them.
  4. Healthcare Professionals. Nutritionists, chiropractors, naturopathic doctors, and acupuncturists are specifically suited to offer private label supplements. Responding to the needs of their unique patient and client demographics, they can fill the gaps with targeted formulas for comprehensive care plans.
  5. Pharmacies and Drugstores. Traditional pharmacies and drugstores can diversify their offerings beyond just prescription medications by selling private label supplements. Providing customers with a range of over-the-counter health solutions positions their business as a one-stop destination for overall wellness.
  6. Functional Food and Beverage Brands. Companies in the food and beverage industry, particularly those focusing on nourishing alternatives, can expand their product lines with private label supplements. Combining their expertise in nutrition with targeted supplement formulations, they can offer consumers novel solutions for dietary changes and wellness goals.*
  7. E-commerce and Online Retail. Who says your business has to be bricks-and-mortar to sell private label supplements? The booming e-commerce industry provides a platform for entrepreneurs to sell their branded supplements directly to consumers. Online retailers, wellness subscription boxes, and other health-focused companies can leverage their digital presence to reach a wider audience and tap into the growing demand for unique health and wellness products.

These aren’t the only businesses that can successfully sell private label supplements. Any savvy entrepreneur can incorporate targeted products into their business model with some market research and a partnership with the right private label supplement manufacturers.


How to Choose the Right Private Label Supplement Manufacturer

Ideally, the right manufacturing partner will dissolve any stress and uncertainty as you launch your own supplement line. There are several questions to ask yourself and your potential private label suppliers as you get started.

  • Experience and expertise. Evaluate your manufacturing partner’s processes, quality control measures, and adherence to regulatory standards. A reputable supplier should have the necessary certifications and registrations to ensure compliance and product safety.
  • Suppliers and sourcing. Look for a manufacturer that utilizes high-quality ingredients and prioritizes responsible and sustainable sourcing practices. Understanding the origin and quality of the ingredients used in your supplements is crucial for maintaining product integrity and meeting consumer expectations in our more transparent marketplace.
  • Communication and collaboration. A successful partnership relies on open and honest communication, active listening, and prompt responses. Collaboration is key to selecting the right products to start with as you begin to launch private label supplements to your target demographic.
  • Capacity and scalability. Good suppliers will allow small initial orders to prevent wasted inventory, but when you want to go big, you want your supplier to keep up with you—and your customers’ purchases. Be sure to have conversations about inventory, lead time, and supply chain stability before committing to a large order.





Business is booming in the health and wellness industry, and you want to get your fair share. By offering private label supplements specific to your customer base, you can stand out from the pool of predictable competitors.

Private label supplements allow you to expand your business model, reach more customers, and keep existing clients loyal to your brand. By partnering with a trusted manufacturer, you can avoid the headaches of product development and get your supplements to market fast.

Private Label Supplements Guide

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.