Top Private Label Protein Powders for Your Brand

Protein powders are popular health products that provide many benefits to consumers. Yet, standing out in a crowded market is a challenge. A private-label protein powder from DaVinci Labs can make the difference, lending manufacturing, formulating, and branding powder to your product that sets you apart from the rest with a strong market presence.  

Understanding the Basics of Protein Powder

Protein powder is a nutritional supplement that enhances exercise performance and recovery and helps build muscle mass. Products are often categorized by the source of protein and the processing and concentration of protein.

For example, protein powders may be classified as concentrate, isolate, and hydrolysate from protein sources such as:

• Whey
• Casein
• Egg albumin
• Pea 
• Soy
• Beef

Protein processing extracts the protein from its source, removing most of its fiber, fat, carbs, and minerals. A highly-filtered protein is called protein isolate, with 90% protein and fewer other nutrients, while a protein concentrate has 70% to 80% protein and higher amounts of other nutrients. Protein hydrolysate contains smaller components, such as peptides and amino acids, that may improve absorption. 

Manufacturers sometimes add other ingredients in the final stages to enhance flavor and nutrition, increase shelf life, and maintain quality. These include:

• Vitamins 
• Minerals
• Sugars
• Artificial flavorings
• Thickeners

How Does Private Labeling Work for Protein Powder?

Private-label protein powders are supplements a third-party manufacturer produces, but you sell under your brand. The manufacturer creates specific protein powder formulations, and you choose the formulation, add your branding, and sell the product. 

Private labeling is a standard business practice and a popular choice for many reasons. For one, you can add high-quality products to your retail line without opening a manufacturing facility or navigating supply chain challenges. 

In addition, a private-label protein powder is more cost-effective. Manufacturers have the facilities, training, and certifications to produce supplements, which translates to lower costs and higher profits. 

The Growing Trends in Protein Powder Production

As the wellness industry grows, protein powders have become popular. In 2024 alone, the protein supplement market is valued at $7.2 million and will expand to $14.7 million by 2033, a growth rate of 8.3%.

The demand comes from health-conscious individuals who focus on healthy nutrition and protein for weight management, performance, muscle growth, and overall health. At the same time, vegan lifestyles are on the upward swing, increasing the demand for plant-based, ingredient-conscious, and allergen-friendly products. 

However, finding products that meet these demands can be challenging. Private-label protein powder manufacturers can identify market trends and top-selling products, helping you determine the best supplements for your business.  

5 Top Protein Powders Your Brand Should Feature

There are many forms of protein powder, but some are more popular than others. These top five are most in-demand. 

1. Vegan Protein

Vegan protein powders are plant-based products that contain no animal products. These supplements are nutrient-dense, with more fiber and less fat than animal-based proteins. In addition, plant-based or vegan proteins are easy to digest, may help promote muscle growth, and support strength, endurance, normal recovery, and healthy weight. 

2. Whey Protein

Whey protein powder comes from milk and contains eight types of milk proteins. Whey protein has different amounts of lactose and fat, depending on whether it's an isolate, hydrolysate, or concentrate. However, whey is a good source of essential amino acids, helps support nutrition, and supports muscle maintenance. 

3. Paleo-Inspired Protein

Paleo-inspired protein supplements fit into the Paleolithic diet, which includes meat, eggs, seafood, fruits, vegetables, tubers, nuts, and seeds and excludes dairy, grains, and processed foods.

Paleo-inspired supplements often come from animal proteins, such as beef or egg. These products contain essential amino acids and may help with healthy weight management, muscle maintenance, and protein, mineral, and vitamin intake. 

4. Keto-Inspired Protein

The ketogenic or keto diet follows a high-fat, high-protein, and low-carb eating pattern. The combination promotes weight loss, increased energy, and mental clarity. Keto-inspired supplements may be any protein source, as long as the final product has low carb and low sugar content. 

5.  Hemp Protein

Hemp protein powders are vegan products with protein sourced from the seeds of the Cannabis sativa plant, called hemp. Hemp supplements are rich in healthy fats, fiber, and added vitamins and minerals. 

In addition, hemp protein supplements are a good source of essential amino acids, helping boost your protein intake and overall nutrition. These supplements promote healthy weight, help build muscle, and may be easier to digest than whey or other animal-based proteins. 

Why Private Labeling Is a Smart Choice for Your Protein Powder Brand

Private-label protein powders are a done-for-you approach to supplement production. Formulation experts create protein supplements using evidence-based research, clinically relevant ingredients, and strict safety and quality standards. 

Facilities can handle large orders and scale with your business, all at a more affordable and approachable entry point. In short, private labeling allows you to leverage expertise while creating a new revenue stream with products you can stand behind. 

^{RELATED CONTENT: How To Private Label Protein Supplements}

Ensuring Quality and Compliance

Quality control and assurance are essential in private labeling. Consumers want clean or transparent labels and high-quality products with healthy ingredients. 

Your private-label protein powder manufacturer must have certifications and prioritize compliance. Your manufacturer should comply with good manufacturing practices and regulations, have an FDA-certified facility, and pass recent inspections. Its formulations should be third-party tested and certified. DaVinci Labs^® passes this test with flying colors.

Expand Your Protein Product Line With DaVinci^®

DaVinci^® Labs is a leader in nutrition, product development, and research. Our formulations develop from a belief in potent, high-quality ingredients with no unwanted fillers. We understand you want that, too, and that you need someone to deliver it. We have the products and design services to help you offer products your customers can trust. 

Struggling to build your protein supplement product line? Explore our services and discover how we can assist you.