How To Manage Private Label Supplement Packaging

May 13, 2024

Written By:
Melinda Elmadjian

supplements on a table

A customer's first encounter with your brand is often through its packaging — a critical touchpoint that can significantly influence your brand's success. Packaging is not just a container; it's a storytelling tool that shapes your brand's identity. It's how customers recognize and connect with your products, from the unique color palette to the distinct design elements and logos. 

Effective packaging extends beyond mere aesthetics; it's a pivotal part of the customer experience and a strategic asset in marketing. This article delves into strategies for enhancing your private-label supplement packaging, helping your brand stand out and captivate your audience.

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key considerations for private-label supplement packaging

For supplement brands considering packaging, here are some factors to consider:

1. branding and design

Branding and design have become instrumental in consumer marketing.  Steve Jobs famously referred to Apple as a design company.  To get started in thinking about visually appealing packaging and branding, consider the benefits:

  • Help set companies apart from their competitors
  • Make businesses and products recognizable
  • Express a company's values
  • Strengthen the customer-retailer bond

Because eye-catching, brand-cohesive visuals are so significant, it is recommended to work with a private-label manufacturer who offers in-house professional design services as part of the partnership. Many brands find this invaluable, as you save money without having to hire a graphic designer.

2. labeling and compliance

While visuals are a core design task, labeling is also important to help consumers make informed choices—especially in pre-formulated supplements. All the required information—ingredients, dosage, instructions, and warnings—must be included on the product's label.

These details are legally required but help consumers make informed decisions about your product and brand. In addition, the Food and Drug Administration (FDA) has set standards that private label supplements must follow. These standards regulate what information supplement labels must include. Because these regulations may change occasionally, both supplement manufacturers and retailers must familiarize themselves with them. 

3. customization options within private-label products

The best overall approach to packaging is to work with your supplement manufacturer. A good private-label supplement manufacturer will offer personalized packaging and help you decide on the best approach. 

Whether you already have a brand logo, want to customize a new label, or want to choose from one of our professional pre-made templates, the DaVinci® design team will help you create the perfect look for your new product line. 

the development process for private-label packaging

While the specific stages of a brand's package design journey may vary, the process generally includes the same key stages.

  1. Define your product. What are you selling, and what are the key ingredients, what are the form factors, and how are they made? Answering questions like these helps you determine logistical details, like how secure the packaging should be. 
  2. Define your audience. For example, consider adding larger text to the packaging if your target audience primarily comprises older adults. Or, if you want to appeal to an affluent crowd, consider materials and design elements with a luxurious look and feel. 
  3. Consider how consumers will be buying the product. If your orders come from e-commerce, you’ll need packaging to protect the product during delivery. If you also sell your supplements in-store, you’ll need to consider display options that adhere to packaging standards and stand out from the competition. 

As you design, try to get consumer feedback on your concepts and compare them to current packaging trends to help make decisions. However, you should also research the legal and regulatory details to comply with all labeling requirements.

collaboration with your private label supplement manufacturer

Many of these decisions can be made with the help of an experienced private-label supplement manufacturer with experience in packaging and labeling. 

DaVinci® has years of experience collaborating with brands and retailers. We’ll be detailed and thorough in helping you with packaging.  

related content: private label supplements: how to make money


For brands just starting out, managing private-label packaging can seem daunting. But taking it one step at a time—establishing effective branding, ensuring all product labels contain the necessary information, and finding out which private label customization options are available from the manufacturer you choose to work with—will get you started on the path to success in marketing your private label supplements. 

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*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.