Supplement Dropshipping: 5 Best Tips for Success

The U.S. supplement market is projected to grow past $70 billion by 2031 — a significant increase from today’s size of about $45 billion. But breaking into the industry can be challenging due to complex regulations and manufacturing processes.

That’s why more and more businesses are entering the market via private-label supplement dropshipping. This guide will help you do the same.

What Does Dropshipping Supplements Involve?

The basic idea of dropshipping is putting your brand’s labels on products manufactured by another business. This makes it easier to enter the supplement market. Startup businesses can do so without purchasing equipment or learning supplement manufacturing techniques.

Benefits of Dropshipping Supplements

Dropshipping supplements offers several benefits over manufacturing and shipping them yourself:

• You can expect higher profit margins because you’ll have fewer expenses. 
• It’s easier to uphold a high product quality. You just need to choose the right dropshipping partner instead of completing all of the usual quality assurance steps yourself.
• It keeps your business flexible. You won’t have to make massive investments to enter the supplement market, so it's easier to change course when necessary.

Can You Legally Dropship Private Label Supplements?

It’s legal to dropship private-label supplements as long as you follow local regulations. For example, if you’re selling in the United States, you must follow rules set by the Food and Drug Administration (FDA).

If you decide to dropship, it's also important to consider intellectual property rights. You can’t sell something another company has already patented. Choosing the right supplier will help you avoid these issues. 

5 Tips for Successful Dropshipping of Supplements

The private-label dropshipping supplement market can be highly lucrative with the right strategies.

Tip 1: Conduct Thorough Product Research

Start by researching the market you want to enter. For example, if you want to sell a daily multivitamin, look into what’s available in that market today. Consider how to make your new product stand out and develop a pricing strategy.

Tip 2: Select Reliable Suppliers

The suppliers you choose will be one of the most important factors in determining the success or failure of your enterprise. You need a reputable team that consistently creates the high-quality products your customers expect.

Evaluating Supplier Reliability

First, consider supplier reliability. Ask yourself questions like:

• How long have they been in this industry? 
• How transparent are they with the services they offer?
• Are there online reviews you can read?

If a supplier can’t prove their reliability, don’t work with them. There’s no reason to risk partnering with a business like that when there are so many reputable options to choose from.

Ensuring Product Quality

Finally, verify that the dropshipper can, in fact, create the products you expect. That means asking for a sample shipment and potentially testing it through a third-party lab.

Tip 3: Optimize Your Online Store

Next, create an online store for the customers you want to attract. Make them feel welcome — like they’re in the right place — and ensure your products are easy to find.You’ll need to choose a platform to host your ecommerce store. Shopify is the most popular brand, but there are other options available.

Tip 4: Leverage Effective Marketing Strategies

Now, you’re ready to start marketing your new supplements. Your strategies should reflect your target audience. For example, if your branding targets younger consumers, having a presence on TikTok and Instagram will be important.

Tip 5: Provide Excellent Customer Service

Finally, build your customer base over time by taking great care of anyone who engages with your brand. You can build trust and loyalty by communicating transparently and always offering top-notch support.

You’ll also need a good system in place for handling complaints and issues. This should include a process for learning from customer feedback so you don’t continue making the same mistakes.

related content: are private label supplements profitable?

Key Considerations When Choosing a Dropship Supplements Partner

A successful dropshipping business — no matter the industry — starts with the right manufacturing partnership. Ask yourself these questions to make sure you find the best possible fit.

• Is your manufacturer reliable and professional?
• Do you have confidence in your manufacturer?
• Does your manufacturer align with your brand’s vision?
• Is your manufacturer efficient at fulfilling orders?

DaVinci® Is Your Trusted Partner for Dropshipping Supplements

If you’re looking for a respected dropshipping partner who meets all of the criteria in this article, DaVinci® Laboratories can help. We have over 50 years of experience in the health supplement industry, and all of our facilities are FDA-certified.

Our industry-leading manufacturing facilities produce over 250 doctor-formulated vitamins and supplements. You tell us which you want to sell, and we’ll put your label on it. We even offer alternative supplement forms like powders, chewable tablets, and liquids.

So why wait? The supplement dropshipping industry will only get more competitive as it continues growing. Today is truly the best time to get started. 

Ready to greenlight your dropshipping journey? Start your business today with DaVinciⓇ Laboratories!