Jun 02, 2022
Written By:
Aryel Wilbur
With so many supplements on the market these days, it can be hard to know which are high-quality. As a healthcare professional, vendor, or consumer, branded ingredients are one way to differentiate the good from the bad.
Branded ingredients—sometimes known as patented or trademarked ingredients—have been given a unique brand name by their manufacturer. This brand name provides recognition for supplement vendors and helps customers pinpoint a product with ingredients backed by clinical research, instilling trust in how effective it will be.
Suppose you are a consumer unsure about which supplements to choose or a practitioner looking to start a private label supplement brand. In either case, trademarked ingredients can ensure high quality. For practitioners and vendors, they can also lead to a loyal customer base.
A branded ingredient means the ingredient itself has been given a name by its manufacturer—for example, DaVinci Laboratories' Dyglofit™ or Collagen Bright™. Branded ingredients are shown on a supplement label with either a ® or ™ symbol. For manufacturers to trademark or patent an ingredient, they need to invest substantial time and money in its research. This investment means that consumers can trust the efficacy of the supplements. As a private label vendor, you can feel confident your customers are getting the best quality products available.
Developers of branded ingredients retain ownership of the branding, which helps create general brand esteem, recognition, and awareness.
Unfortunately, many supplements on the market use low-quality ingredients and don’t provide the benefits promised on the label. Branded or trademarked ingredients significantly distinguish themselves from lower quality ingredients in other supplements, as there must be clinically supported research to back health benefits, efficacy, and safety.
Consumers and healthcare practitioners understand this difference and consider products with branded ingredients to be of higher quality than those with generic ingredients. Branded ingredients' quality has to do with efficacy, safety, purity, and processing method. For example, specific components might be processed and delivered in ways that make them more bioavailable.
When purchasing a supplement, a customer can clearly see whether an ingredient is trademarked and visit the company website for more information, like product sell sheets.
From a business perspective, selling private label supplements with branded ingredients sets you apart from the crowd—you have scientific evidence that supports the claims on your labels. Branded or trademarked ingredients can significantly boost brand awareness and trust, as patients and consumers understand that your brand stands for quality.
With so many supplement manufacturers selling low-quality products, it can be overwhelming for the average person to sift through the endless options. Cost is a factor, but most consumers are willing to pay a bit more for a brand they know is safe, clinically tested, and will get results.
These low-end products often go undetected, and some change their brand name so as not to be associated with a previously bad reputation. Consumers need to educate themselves about what to look for on a supplement label; finding a trustworthy company can lead to a lasting, loyal relationship.
Whether you’re a medical practitioner or sole proprietor, you must form a relationship with a professional supplier. Always look for a company that guarantees product quality assurance, scientifically reviewed ingredients, and doctor-created formulas.
Here are several examples of DaVinci Laboratories branded ingredients and what makes them unique from generic or commodity ingredients:
The basic ingredients in Collagen Bright™ are collagen, vitamin C, biotin, and hyaluronic acid. In addition to other compounds that increase collagen absorption and support healthy skin, it contains a superior form of collagen, Morikol®.* This marine collagen is an easily absorbed, low molecular weight collagen. It provides more tripeptides than other types of collagen and is combined with collagen-boosting compounds that increase its efficacy.
DygloFit® is a Generally Recognized as Safe (GRAS) standardized extract of Dichrostachys glomerata fruit, which has a long history of use as a culinary spice for medical purposes in Africa. DygloFit® is a multi-patented branded ingredient containing polyphenol bioactives that support weight management and metabolic health via multiple mechanisms of action, including enhancing leptin function.* Intensive clinical research has shown that these types of polyphenols can help provide resistance to challenges associated with metabolic function.*
Ubiquinol™ is an active form of CoQ10, often used to support mitochondrial function and heart health.* Kaneka Ubiquinol™ is a patented and potent form of ubiquinol that can be ingested orally and is readily assimilated by the body.
Including branded ingredients in your private label supplement brand assures quality that consumers can trust, compliance that ensures efficacy and safety, and science to support claims made on your label. Partner with a private label supplement supplier that values quality and safety, and speak with them about which trademarked ingredients they offer.
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