Tips for Selling Private Label Supplements for Immunity

While the urgency around buying immune support supplements has mellowed recently, high-quality immune formulas are still top sellers for most supplement companies.Suppose you already have a private label supplement business or are thinking about starting one. In that case, you need to stay on top of trending products, your customers’ or patients’ most pressing needs, and the formulas that will help you grow your business.

The hottest trend with immune supplements is based on their delivery system, and for good reason. Consumers are starting to understand why delivery methods make such a big difference in the bioavailability of their supplements, realizing that certain immune-supportive nutrients are best absorbed in liquid form.

By focusing on the most effective delivery system possible and learning to market your immune formulas in creative ways, you can set your private label practice and your customers up for success.

why start a private label supplement business?

If you’re still debating the pros and cons of private label supplements, rest assured that you can test the waters with low order minimums. It’s best to start with a small handful of products likely to succeed in your business and expand from there.

When done correctly, private label supplements help build trust among patients or customers and lend credibility to your practice or business. Private labeling can also offer significant revenue opportunities. If you’re a healthcare practitioner, branding your products adds an air of exclusivity and assures that your patients are getting high-quality products and results. As a business owner, private labeling allows you to purchase wholesale supplements and expand your earning potential. It truly is a win-win for you and your buyers.

how to sell immune supplements in your private label practice

While these past years have prompted serious immune supplement sales for non-conventional reasons, these products have always done well due to a myriad of factors. Modern-day living is far more stressful than it used to be, and the immune system takes a severe hit when faced with ongoing high stress levels.^[1]

The following three tips can help you decide which immune supplements to private label, and offer suggestions to ensure your products stand out from the crowd.

think outside the box

Everyone knows that vitamin C is a popular immune-boosting supplement, but there are highly effective nutrients and supplement combination formulas with ingredients that aren’t well known for immune support.* Getting creative with how you label products can make them stand out in a crowded market.

For example, you might highlight vitamin D3's immense impact on immune health.* Any supplement that supports the immune system can be marketed as an immune supplement. When creating your labels and marketing materials, you’ll want to remember that most people don’t already know the benefits of certain nutrients for a robust immune system—part of your job is to inform them with your product.

choose your delivery system wisely

While immune supplements' rise in popularity isn’t necessarily new, liquid delivery systems have appeared more recently. Top immune supplements are much more bioavailable in liquid form, including liposomal vitamins C and D, elderberry, liquid vitamin A, and liquid herbal preparations.

Liquid vitamins and minerals targeting the immune system can be more easily administered in higher doses and are easier to swallow for children or anyone who can’t, or prefer not to, take pills. Their enhanced bioavailability is what really sets them apart from other immune formulas, often making them a good choice for anyone with digestive issues, as well.

be cautious with labeling

Supplement label guidelines and regulations are tricky across the board, but immune supplements can get even more confusing. As a healthcare provider, the common language you might use to describe a nutrient or formula’s immune health benefits might be restricted by the FDA. For example, you can’t use any verbiage that implies modulating, boosting, or improving immune health.

This is one reason why private labeling immune supplements is important. Providers like DaVinci Laboratories ensure all products are of high quality, ready to market, and appropriately labeled. Any trusted supplement manufacturer will comply with all FDA regulations, which simplifies the process of launching your own private label business.

As you get started with private label supplements for immunity, remember the following:

• Think outside the box to make your products stand out, such as highlighting immune-supportive benefits most consumers might not associate with immune health.
• Focus on delivery systems that get your customers the best results with immune products, especially trending liquid formulations like liposomal vitamins C and D, and elderberry.
• Be sure your immune supplements meet all FDA labeling guidelines. Working with a professional private label manufacturer can make this process easy.

The immune supplement craze has calmed down, and newer popular products—like cognitive and stress-support formulas—are competing for customer attention. In today’s supplement marketplace, your products must stand out as unique, effective, and high-quality.

[1] Segerstrom, S. C., & Miller, G. E. (2004). Psychological stress and the human immune system: a meta-analytic study of 30 years of inquiry. Psychological bulletin, 130(4), 601–630. https://doi.org/10.1037/0033-2909.130.4.601