Jul 11, 2024
Written By:
Melinda Elmadjian
The supplement industry is dynamic, and your private label's success depends on staying current with consumer demand and trends. To simplify your job, we’ve compiled a list of the Top 10 selling vitamins in 2024.Whether you’re a practitioner or entrepreneur, new to private label, or wanting to grow an existing business, incorporating some of this year’s best-sellers will likely boost your business and make your customers happy.
As a reputable supplement company with over 50 years in the business and a broad portfolio of high-quality wholesale products, we’re honored to help our private-label partner businesses gain a unique perspective on market trends and find products ideally suited to their buyers' needs and profit goals.
Without further ado, check out these 10 top-selling products of 2024.
Tri-Mag is designed to provide the body with magnesium in three distinct and easily absorbed forms: glycinate, taurinate, and malate. With magnesium deficiency being increasingly common and even described as a public health concern, your customers are likely looking to support levels of this foundational nutrient.*
All forms of magnesium in Tri-Mag 300 are chelated, meaning they are bound to organic compounds to improve absorption.* This formulation ensures efficient and effective delivery of magnesium to tissues throughout the body, and each serving delivers 300 milligrams of magnesium.* Magnesium serves over 300 roles in the human body, but some primary reasons it’s become a top seller include its use for sleep, occasional stress, muscle tension, and bowel regularity.*
Hormonal balance and weight management are two primary reasons people seek supplements and integrative medicine, and DIMPRO can support both.* Formulated with DIM® (Diindolylmethane), Vitamin E, and Phosphatidylcholine, this product offers a proprietary blend to support overall health, hormonal balance, and healthy weight.* It especially attracts customers seeking antioxidant defense, fat metabolism, exercise performance, muscle development, and mitigating age-related challenges.*
ADK is a comprehensive supplement designed to support multiple aspects of health, particularly bone strength, heart health, calcium metabolism, and immune function.* As the public begins to understand the interplay between these vitamins and the consequences of low levels, product sales have soared. These vitamins, in particular, are prone to inadequate levels, as obtaining sufficient amounts through diet alone is challenging.
In today’s modern world, even those who live a healthy lifestyle and eat a largely whole-food diet struggle with low levels of vitamins and minerals, and a high-quality multivitamin can help fill in nutritional gaps.* Daily Best™ Ultra combines 27 nutrients, including active forms of vitamin B12 and B6, folate, vitamin K2, coenzyme Q10, alpha lipoic acid, lutein, lycopene, and zeaxanthin. This formulation is highly sought by those looking to support bone, heart, and metabolic health.*
Probiotics are best-sellers year after year, and for good reason. With an overwhelming amount of products on the market and a vast range of quality, consumers are looking for options that get results.
Non-Dairy Mega Probiotic ND 50 comprises nine species of microorganisms sourced from non-dairy origins. Each strain has a distinct affinity for specific digestive tract segments and operates through unique mechanisms.* Strain diversity is important as it potentially enhances a probiotic product’s effectiveness compared to those with only a single strain.*
Omega 3 products are another supplement type that remains high on consumers’ priority list, especially as we see a constant increase in everyday discomforts related to heightened inflammatory pathways.* Omega 3 HP-D is unique as it provides a high yield of EPA and DHA, combined with 1,000 IU of Vitamin D3. The fish oil is sourced from wild-caught anchovies. Your customers or patients seeking support for cholesterol balance and cardiovascular, joint, immune, and skin health will likely benefit from this product offering.*
Hormonal changes, metabolic issues, natural aging, enzymatic disruptions, or sub-par levels of certain nutrients can all impact hair growth. Whether people are experiencing hair loss or thinning or simply desire more vibrant hair, we’ve found Hair Effects™ to be a best-seller this year and a product that customers are overwhelmingly satisfied with. With essential nutrients for hormone balance, this supplement is a unique offering for men and women who want to support healthy hair.*
According to the World Health Organization, one in eight people are now living with obesity. Offering supplements in your product line that specifically address metabolic health is crucial and, hands down, a win-win for your business and your customers.
Metabolic Multi is designed to support metabolic function by providing bioactive vitamins, plant extracts, and 5-MTHF, a bioavailable form of folate.* This unique formulation aims to support energy levels and overall metabolic function with a mix of 38 nutrients carefully selected and included at optimal levels.*
Genetics, poor diet, poor digestion, and stress are common causes of low digestive enzyme levels. Unfortunately, enzymatic disruptions don’t just impact digestion; they can also have serious implications for metabolic and organ function. As we understand more about the gut microbiome, enzyme supplements are rapidly gaining popularity. All Zyme offers a blend of 10 digestive enzymes, particularly proteolytic enzymes, crucial for protein digestion.*
Another example of hormone-support products that have taken off, DHEA has become widely recognized for supporting immune, thyroid, energy, and memory function.* DHEA is an adrenal hormone supporting healthy aging, and levels naturally decline as we age. Caffeine, alcohol, nutritional imbalances, and sugar are just a few culprits of less-than-adequate DHEA levels. This product is an excellent offering for general weight management and aging support.*
As you prepare or refine your 2024 supplement offerings, consider how these trends and top-sellers could provide valuable solutions to your customers. By understanding each supplement's unique benefits and quality, you can empower your buyers to make informed choices for their health. Best-selling products that meet your target audience's needs are a win-win for everyone.
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