Why Wellness Businesses Should Sell Private Label Supplements

Jan 23, 2023

Written By:
Brandiann M. Kanya


If you have an established wellness business and are looking for ways to increase passive income, consider launching a private label supplement brand.

Wellness businesses that aren’t offering private label supplements as an additional source of revenue might be missing out on a huge opportunity. With a solid base of loyal followers and insights about what those customers need—from restful sleep to balanced hormones—a private label supplement can be a win-win for everyone.

If private label supplements are right for your business, launching your products can lead to financial gains for you and targeted solutions for your customers.

What Are Private Label Supplements?

The concept of private label supplements means that you—the wellness expert—can put your own branded label on formulations for your customers or patients. For example, if your wellness center focuses on natural fertility, you could offer an herbal hormone support blend in one convenient capsule, directly to the women who need it. If you have a fitness and nutrition app, you likely have data on user pain points and the solutions they are seeking, such as better sleep or weight loss.

Partnering with a trusted supplier to produce your private label supplements offers endless benefits. The right company will help to ensure that your product offerings have:

  • High-quality, safe ingredients
  • Compliant marketing and labeling
  • Painless price points

Get private labeling tips used by the experts! See our guide. No personal info  required to read.

What Types of Businesses Benefit Most From Private Label Supplements?

Private label supplements can be a lucrative addition to many businesses. Here are our top six:

  1. Health and wellness stores: Private label supplements allow these stores to offer unique products that are not readily available elsewhere.
  2. Gyms and fitness centers: These businesses can use private label supplements as a way to create their own line of products for their members’ specific needs.
  3. Online retailers: Private label supplements can be an attractive option for online retailers who don’t want to make the upfront investment required to develop their own products from scratch, which can mean spending a lot of money before the product proves to sell well.
  4. Spas and salons: These businesses can use private label supplements to create their own line of products, like vitamin-infused masques or healthy hair growth serums, for use in on-site treatments or for retail sale to existing customers.
  5. Practitioners and healthcare professionals: Private label supplements can be a good way for trusted practitioners, such as chiropractors, naturopaths, and nutritionists, to offer high-quality supplements to their clients or patients.
  6. Nutrition and fitness apps: Companies who offer workout and healthy food tracking apps can offer private label supplements geared towards the specific needs of their large user base.

Even if your business is not listed above, you can still be successful in the private label supplement industry. Research a trending wellness concern, partner with a trusted supplier, and offer a unique formula that addresses your customers’ pain points.

What Benefits Can a Health and Wellness Company Reap from Selling Private Label Supplements?

While any entrepreneur can give it a go, a well established health and wellness company is primed to reap the maximum benefits from private label supplements. The organization likely already has a sizable following of customers or patients interested in a healthy lifestyle and an intimate understanding of their wellness concerns.

Who would these people rather turn to for supplement recommendations than their own trusted naturopathic doctor or physical therapist? Some would argue that providers are doing their patients a disservice by not providing specific supplement recommendations for their needs.

People are buying supplements at an increasing rate, but they aren’t vetting the companies. They buy from wherever the desired product is conveniently available for a low price. A qualified healthcare professional or a trusted wellness partner offering appropriately priced private label supplements is better for everyone involved.

You’re the expert. Let your niche research shine by offering formulations that are not offered elsewhere. Increase your customer loyalty and word of mouth by becoming the go-to source for a particular product.

By selecting products that meet your customers’ needs, you can rest assured they are taking high-quality and effective products that will get results. Research shows that a significant amount of supplements on the market are contaminated with heavy metals, pesticides, dioxins, and pharmacologically active compounds.[1] Avoid these common problems by partnering with a private label supplier who provides compliance documentation and silver or gold CGMP certification.

A great private label supplement manufacturer will assist you through all steps of the process, from building your product line to designing compliant, eye-catching brand logos and navigating the pricing and inventory ordering stages.

How to Get Started Building Your Private Label Supplement Brand

Here are the key steps to getting started in developing and launching your own private label supplements.

  1. Conduct market research to identify a niche market and gauge the demand for a solution.
  2. Develop the concept for a product formulation that meets customer needs.
  3. Choose a manufacturing partner to produce your supplement according to CGMP standards.
  4. Obtain the necessary regulatory approvals and certifications for your product. This may include obtaining a facility license, registering your product with the FDA, and obtaining a Unique Facility Identifier (UFI).
  5. Design packaging and labeling for your product. Make sure to include all required information, such as ingredient list, dosage instructions, and any warning labels.
  6. Create a marketing plan and sales strategy to promote your product and reach potential customers. This may include setting up a website, utilizing social media, and participating in trade shows and events.

These steps are crucial for creating a lucrative stream of income for your wellness business by selling private label supplements. To be successful, you should understand your market’s needs, comfortable price points, and the regulations governing dietary supplements.



Private label supplements allow you to expand your wellness business, its following, and its offerings. Selling your own branded supplements helps attract loyal new customers and increase your bottom line. With a healthy dose of research and an established manufacturing partner, adding private label supplements to your business can be a win-win for everyone.

Private Label Supplements Guide

[1] Costa JG, Vidovic B, Saraiva N, do Céu Costa M, Del Favero G, Marko D, Oliveira NG, Fernandes AS. Contaminants: a dark side of food supplements? Free Radic Res. 2019;53(sup1):1113-1135. doi: 10.1080/10715762.2019.1636045. Epub 2019 Sep 10. PMID: 31500469.

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.