How to Develop a brand for Private Label Supplements

Feb 21, 2022

Written By:
Aryel Wilbur

If you have an established practice, brick and mortar retail space, or eCommerce supplement business, developing your own private label brand is likely the next step in your career.

Launching a private label line can be an exciting win-win for your patients, customers, and profits. However, with business owners and health care professionals increasingly realizing the benefits of private label supplements, the market has become saturated. That’s why it’s fundamental to develop a private label brand that stands out.

To begin, you’ll need to determine whether or not your business is ready to reap the benefits of private label supplements. Once you’ve answered that question, developing a brand that beautifully reflects your mission, values, and buyers’ needs comes next.

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Could Your Business or Practice Benefit from Private Label Supplements?

Selling private label supplements can increase customer loyalty, expand your patient base, and help you home in on your buyers’ exact needs. It helps establish trust and lends significant credibility to your practice or brand. It can also be incredibly lucrative when done correctly.

Understanding whether your business is ready to take the step of selling private label supplements is an essential first step. For example having a legally established business as a licensed healthcare professional and ensuring that you have enough clientele to market your products is essential. In an ideal situation, you’ll choose a professional private label supplier who offers small order minimums and start with one or two products to test the waters.

Why Your Private Label Brand is Key

With the supplement market becoming more saturated every day, branding is often what distinguishes a successful private label product from one that is not.

If you are selling on Amazon or other eCommerce platforms, developing a private label brand in the health and wellness space will prevent your products from getting lost in the online supplement world or collecting dust on the shelves of your local health food store.

When it comes to branding your supplements (or any other product, for that matter), concepts to consider include brand, branding, and brand identity. Brand is how you want the world to perceive your company. Branding refers to your actions to build your brand and make it come alive. Brand identity speaks to specific aspects of brand and branding, such as your logo, supplement labels, a website, and other marketing tools you use to connect with your audience.

With the right private label supplier, certain pieces of the branding puzzle will be automatically checked off the list, laying the groundwork for a successful expansion of your brand and business.

Six Steps to Develop a Private Label Supplement Brand

Here are six steps to consider when developing a private label supplement brand that stands out among the crowd.

1. Understand your brand

Whether you are a healthcare professional or online retailer, the first step is understanding who you are as a company and what you want your brand to reflect. What are the missions and values that define your brand’s identity? What message do you want to send to your audience? Consider a small handful of adjectives that describes your brand and go from there. It’s also important to get to know your competition, as this helps avoid building a brand that blends in with competitors. 

2. Know your customers

Intimately understanding your ideal customer is vital to the success of your business, and the process becomes more straightforward with an established medical practice that grants you access to your patients’ primary concerns. For example, if you work with people who commonly come to you for GI issues, hormonal balance, or skin help, this information will allow you to develop your private label brand and decide which products to start stocking first.

Knowing your ideal customer requires more research if you’re selling private label supplements online. You need to identify which demographic you’re targeting and create a customer avatar to guide your branding process.

3. Establish what makes your brand unique

If you’ve decided to launch a private label supplement line, you already know you have something special to offer. The next step is figuring out how to make your customers see that your brand is unique to hundreds of other similar products. Your brand’s special sauce might be a proprietary blend, patented ingredients, or a number of other offerings that differentiate your supplements.

4. Design your brand’s key elements

Whether you undergo these tasks independently or with a professional marketing team, these elements include your brand’s logo, website, social media pages, and other marketing and educational materials. A high-quality private label supplement supplier can help ensure that these materials are compliant with industry regulations and guidelines.

5. Choose an experienced private label supplier

Which private label supplier you go with makes a massive difference in the quality and success of your supplement brand. Depending on your patients or customers, you’ll want to choose a supplier that offers products that meet their needs. For example, your supplements might focus on hormonal balance, digestive support, or any other specialization. 

Remember that you can’t be everything to everyone. If you’re new to private label supplements, go with a supplier that offers high-quality products, guidance along the way, and low order minimums. At DaVinci, our minimum order is just 36 bottles, although we recommend a minimum of 144 bottles for online retailers. Our services include label design, production, and help with identifying products that will best suit your business.

6. Design an eye-catching label

A private label supplement label sounds simple, but there is a lot to consider. The FDA doesn’t approve dietary supplements in the same way they approve pharmaceutical drugs, but it does closely monitor nutritional supplement manufacturing and labeling to ensure compliance. This is a huge plus of working with a private label supplier with an in-depth understanding of these rules and regulations, as all labels and products are guaranteed to comply with current standards.

DaVinci is unique when compared to other private label suppliers. We offer 15 pre-made label templates to choose from that all meet FDA supplement label standards, and once you have your logo and business name ready to go, our design team artistically adapts your brand’s font and colors into one of our pre-designed labels. They can also work with you to customize your own label.

Beyond label creation, the DaVinci team also offers digital imaging for your website or online sales, branded marketing materials like sell sheets and product information, and third-party testing certifications to verify your supplement’s quality. Remember that private label supplements are a win-win: you make money, and your patients or customers get high-quality products.

related content: private label supplements: how to make money

Private label supplements have the potential to grow your business and create profound customer loyalty. 

You want your patients or customers to rely on and believe in your brand, and that’s why it’s crucial to spend time developing a brand that fosters and earns that trust. Once you’ve taken steps to understand your brand and design its key elements, you’re ready to work with a private label supplement supplier to make your vision a reality.

Private Label Supplements Guide

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.