Posted by Dom Orlandi, President of DaVinci on Dec 26, 2019 3:35:36 PM
Whether you’re a medical doctor, naturopath, chiropractor, registered dietician, or another licensed practitioner, high-quality private label supplements can take your practice to the next level—not just financially, but also build your brand and increase patient trust and loyalty.
Many practitioners are under the false impression that creating their own brand of superior quality supplements is a complicated process, and they end up losing out on a great opportunity to grow their practice and create a better patient experience because of perceived barriers.
The truth is that private label supplements are not only easy and affordable to make, but they ensure that your patients receive trusted, professional-grade supplements that provide the results they want. Private label supplements are a win-win for both practitioners and patients.
To clear up any confusion about selling your own supplement brand, this article acts as a simple three-step guide on how to get started.
From a business standpoint, private label supplements are an excellent way to build your brand image and marketing identity. They can increase your revenue and ensure that your patients are getting results.
Quality and trust are two factors to consider with private label supplements. Your patients already know you are a trusted and knowledgeable healthcare provider. Giving them the opportunity to purchase superior supplements that produce their desired health outcomes will significantly boost their trust in you.
But not all supplements are created equal, and when patients seek out lower-quality products online or at their neighborhood drug store, nobody wins. Private label supplements allow you to hone in on the specific needs and demands of your clientele and offer a selection of formulas you know and trust. Plus, they won't be able to search for a cheaper price on the brand you are selling online, to under-cut your profit margin because you are selling your brand.
It’s important to differentiate between private label supplements and custom formulations. Some practitioners—most often those who specialize in a specific condition or area of health—want to put together their own unique formulas and ingredient lists. This can be a wonderful service to offer, but it is referred to as a custom formulation rather than private labeling.
This process typically has higher minimums for getting started. So you should have the patient volume to go this route.However, if you have a condition-specific niche, branding your own specific formulas may be worthwhile. If creating your unique proprietary formulas is something you’re interested in, check out our page on Custom Formulation for more detailed information.
We want to take the guesswork out of private label supplements, so here are three simple steps you can take to get started:
Once you’ve placed your first order, the process takes between 10-12 days for labels to be printed and products to be delivered. Subsequent orders typically go out within 3-5 days.
As you can see, the process of getting started with private label supplements is relatively simple and affordable. If you’re new to supplement sales or not sure whether investing in private label supplements is worth it, consider first offering outside brands and tracking sales. Once you understand the demand, you might begin with just 2-3 private label supplements and slowly grow from there. Private label supplements allow you to offer superior-quality supplements, build trust and loyalty with your patients, increase revenue, and feel confident that you are providing products that genuinely get results.
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