--- title: "Truth in Labeling: Ingredient Break Down of Private Label Supplements" description: As a private label supplement vendor, your customers need to trust that your products are quality tested, safe, and effective. Learn how to instill trust. image: https://blog.davincilabs.com/hubfs/capsule.png --- - [ My Account ](https://www.davincilabs.com/customer/account/) - [ Create Account ](https://www.davincilabs.com/register) - [ Contact Us ](https://www.davincilabs.com/contact) - ** [![logo-3](https://blog.davincilabs.com/hubfs/logo-3.svg) ](https://www.davincilabs.com/) - [ SHOP ](https://www.davincilabs.com/shop-supplements.html) - [ adrenal & Stress support ](https://www.davincilabs.com/shop-supplements/stress-products.html) - [ Aging ](https://www.davincilabs.com/shop-supplements/aging.html) - [ Amino Acids ](https://www.davincilabs.com/shop-supplements/amino-acids.html) - [ Antioxidants ](https://www.davincilabs.com/shop-supplements/antioxidants.html) - [ Bone Health ](https://www.davincilabs.com/shop-supplements/bone-health.html) - [ Coenzyme Q10 ](https://www.davincilabs.com/shop-supplements/coq10.html) - [ Cognition & Memory ](https://www.davincilabs.com/shop-supplements/cognition-memory.html) - 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[ Private Labeling ](https://www.davincilabs.com/private-labeling) - [ get started now ](https://www.davincilabs.com/private-label-get-started) - [ why our supplements ](https://www.davincilabs.com/private-labeling) - [ resource center ](https://info.davincilabs.com/private-label-supplements-resource-center) - [ Private Label Blog ](https://blog.davincilabs.com/private-label/tag/private-labeling) - [ Artwork Guidelines ](https://info.davincilabs.com/dv-pl-design-main-page) - [ FOR DOCTORS ](https://www.davincilabs.com/for-doctors) - [ Davinci for Doctors ](https://info.davincilabs.com/davinci-for-doctors) [![DAV-Doctor-Promotions-05_1](https://blog.davincilabs.com/hs-fs/hubfs/DAV-Doctor-Promotions-05_1.webp?width=365&height=156&name=DAV-Doctor-Promotions-05_1.webp) ](https://www.davincilabs.com/register) [![DAV-Doctor-Promotions-06_1](https://blog.davincilabs.com/hs-fs/hubfs/DAV-Doctor-Promotions-06_1.webp?width=365&height=156&name=DAV-Doctor-Promotions-06_1.webp) ](https://www.davincilabs.com/shop-supplements/pediatrics.html) ** [![logo-3](https://blog.davincilabs.com/hubfs/logo-3.svg) ](https://www.davincilabs.com/) ** ** MENU Account - [ My Account ](https://www.davincilabs.com/customer/account/) - [ Create Account ](https://www.davincilabs.com/register) - [ Contact Us ](https://www.davincilabs.com/contact) - [ SHOP ](https://www.davincilabs.com/shop-supplements.html) ** - [ adrenal & Stress support ](https://www.davincilabs.com/shop-supplements/stress-products.html) - [ Aging ](https://www.davincilabs.com/shop-supplements/aging.html) - [ Amino Acids ](https://www.davincilabs.com/shop-supplements/amino-acids.html) - [ Antioxidants ](https://www.davincilabs.com/shop-supplements/antioxidants.html) - [ Bone Health ](https://www.davincilabs.com/shop-supplements/bone-health.html) - [ Coenzyme Q10 ](https://www.davincilabs.com/shop-supplements/coq10.html) - [ Cognition & Memory ](https://www.davincilabs.com/shop-supplements/cognition-memory.html) - [ digestive ](https://www.davincilabs.com/shop-supplements/digestive.html) - [ Energy ](https://www.davincilabs.com/shop-supplements/energy.html) - [ Essential Fatty Acids ](https://www.davincilabs.com/shop-supplements/essential-fatty-acids.html) - [ eye health ](https://www.davincilabs.com/shop-supplements/eye-health.html) - [ Heart Health ](https://www.davincilabs.com/shop-supplements/heart-health.html) - [ Herbal Extract ](https://www.davincilabs.com/shop-supplements/herbal-extract-categories.html) - [ Hormone Support ](https://www.davincilabs.com/shop-supplements/hormone-support.html) - [ Immune Support ](https://www.davincilabs.com/shop-supplements/immune-support.html) - [ Joint Support ](https://www.davincilabs.com/shop-supplements/joint-support.html) - [ Kid's Health ](https://www.davincilabs.com/shop-supplements/pediatrics.html) - [ Liver Detoxification ](https://www.davincilabs.com/shop-supplements/liver-detoxification.html) - [ Mens Health ](https://www.davincilabs.com/shop-supplements/mens-health.html) - [ Mood & Behavior ](https://www.davincilabs.com/shop-supplements/mood-depression.html) - [ Multivitamins ](https://www.davincilabs.com/shop-supplements/multivitamins.html) - [ Powders ](https://www.davincilabs.com/shop-supplements.html?format=15) - [ Prenatal ](https://www.davincilabs.com/shop-supplements/prenatal.html) - [ Sleep ](https://www.davincilabs.com/shop-supplements/sleep.html) - [ vitamins / minerals ](https://www.davincilabs.com/shop-supplements/vitamins-minerals.html) - [ Weight Management ](https://www.davincilabs.com/shop-supplements/weight-management.html) - [ Womens Health ](https://www.davincilabs.com/shop-supplements/womens-health.html) - [ All Products ](https://www.davincilabs.com/shop-supplements.html) - [ OUR QUALITY ](https://www.davincilabs.com/our-quality) ** - [ Truth in Labeling ](https://www.davincilabs.com/our-quality) - [ Our Company ](https://www.davincilabs.com/our-company) - [ Meet The Davinci Team ](https://www.davincilabs.com/meet-the-davinci-team) - [ frequently asked questions ](https://service.davincilabs.com/knowledge) - [ Prop 65 ](https://www.davincilabs.com/prop-65) - [ LEARN ](https://info.davincilabs.com/learning-center?_gl=1*dd5ahl*_gcl_au*MTA3ODU4MjUzLjE3NTE4MTY2MjguMTQ4MTk3NDY5NS4xNzUyNTA3MTU4LjE3NTI1MDcxODk.) ** - [ Blog ](https://blog.davincilabs.com/blog) - [ Learning Center ](https://info.davincilabs.com/learning-center) - [ Protocol Guides ](https://info.davincilabs.com/protocol-guides) - [ Private Labeling ](https://www.davincilabs.com/private-labeling) ** - [ get started now ](https://www.davincilabs.com/private-label-get-started) - [ why our supplements ](https://www.davincilabs.com/private-labeling) - [ resource center ](https://info.davincilabs.com/private-label-supplements-resource-center) - [ Private Label Blog ](https://blog.davincilabs.com/private-label/tag/private-labeling) - [ Artwork Guidelines ](https://info.davincilabs.com/dv-pl-design-main-page) - [ FOR DOCTORS ](https://www.davincilabs.com/for-doctors) ** - [ Davinci for Doctors ](https://info.davincilabs.com/davinci-for-doctors) # Truth in Labeling: Ingredient Break Down of Private Label Supplements Jun 11, 2022 ![](https://app.hubspot.com/settings/avatar/372c31ea9fe53f074b5aa53cb5f5e23a) Written By: Aryel Wilbur ![capsule](https://blog.davincilabs.com/hs-fs/hubfs/capsule.png?width=750&name=capsule.png) The idea behind Truth in labeling is simple: what you see is what you get. In other words, what is stated on the supplement label is what the product delivers. Some supplement companies find loopholes in regulatory guidelines by making untrue claims, hiding inactive ingredients, or misrepresenting the amount of a bioavailable nutrient. Thankfully, you can help your customers and patients keep an eye out for certain red flags when buying supplements, and be an industry leader by offering professional grade products. As a [private label supplement vendor](https://info.davincilabs.com/private-label-supplements-resource-center), you want your patients and customers to trust that your products are quality tested, safe, and effective. Your labeling should be 100% transparent. Read on to learn more about breaking down product ingredients in an honest and easy-to-understand way. ## what is truth in labeling? Not all supplement companies make the choice to be completely transparent with their labeling, so doing so sets you apart from the crowd right off the bat. This means avoiding watered-down formulas or using extra fillers, and ensuring your products offer the therapeutic level of ingredients and potent formulas your clients want. Truth in labeling means the label reflects the product exactly, and ingredients are backed up with certificates of analyses and third-party lab testing.  [![Get private labeling tips used by the experts! See our guide. No personal info required to read.](https://no-cache.hubspot.com/cta/default/4087538/895eaf9a-ae3c-484c-9eb9-5d8d714596da.png)](https://cta-redirect.hubspot.com/cta/redirect/4087538/895eaf9a-ae3c-484c-9eb9-5d8d714596da) ## how to break down private label supplement ingredients You want consumers to understand the ingredients on the supplement label and know they can trust it. The following approaches will help your buyers build confidence in your products and turn them into loyal customers. ### supplement facts that meet label regulations While any [trusted supplement company](https://blog.davincilabs.com/blog/how-to-choose-a-private-label-supplement-provider) will strictly follow FDA supplement label guidelines, the reality is that this federal agency does not always perform widespread checks. To assure your customers that your product labels are transparent and trustworthy, choose a private label supplement supplier that guarantees ongoing third-party testing and verification. Universal standards are lacking, but third-party testing is essential to instill trust in any product. ### readily share certificate of analysis Along similar lines, always make it easy for buyers to access your supplement’s certificate of analysis. Ideally, this certification comes from an independent, third-party laboratory. As a private label supplement vendor, your products usually come from manufacturers who source their ingredients from third-party suppliers. cGMPs require testing to confirm the strength, identity, composition, and purity of every ingredient.  ### include all inactive ingredients Sometimes, certain inactive ingredients are needed to enhance a nutrient's delivery or help the product itself bind together. Some are harmless, but others can be potentially harmful and not held to quality standards. It’s essential to carefully list the inactive ingredients in your products, as some may not be suitable for vegans, vegetarians, or people with certain intolerances.  ### share ingredient fact sheet The supplement facts on your label provide the nutritional information panel of any product. Many supplement vendors sell products that promise an ingredient in specific amounts when the bioavailable amount is actually much lower.  ### Related content: [tips for selling private label supplements on amazon](https://blog.davincilabs.com/blog/tips-for-selling-private-label-supplements-on-amazon) ### discuss ingredients and your commitment to truth in labeling Your commitment to Truth in Labeling is something patients and consumers value. Share your quality standards with your customers through social media, on your website, and in person (when applicable). This is a crucial way to build a loyal customer base who will talk positively about your supplements with friends and family. ### explain nutrient form Explain why you’ve decided to deliver nutrients in any particular form (i.e., the [benefits of liposomal delivery](https://info.davincilabs.com/liposomal-technology-white-paper) for certain ingredients, magnesium glycinate versus citrate or another form, etc.). This transparency helps customers understand how their supplement will deliver the desired effect, depending on their health goals. ### consider using trademarked ingredients Another way to distinguish your private label supplements from other brands is by [using branded or trademarked ingredients](https://blog.davincilabs.com/blog/why-branded-ingredients-are-important-to-private-label-supplements). Branded ingredients are shown on a supplement label with a ® or ™ symbol. To trademark or patent an ingredient, manufacturers need to invest substantial time and money in its research. This investment means consumers can trust the efficacy of their supplement, and as a private label vendor, you can feel confident your customers receive the best quality ingredients available. ## conclusion The supplement industry has become increasingly challenging to navigate for the average consumer. Comparing and weighing factors like pricing, quality, and ingredient bioavailability is no easy task. By creating a private label brand that values Truth in Labeling, you can build a business that people trust. [![New call-to-action](https://no-cache.hubspot.com/cta/default/4087538/23e5c138-82d8-4274-916b-687610219701.png)](https://cta-redirect.hubspot.com/cta/redirect/4087538/23e5c138-82d8-4274-916b-687610219701) ## Frequently Asked Questions About Private Label Supplements ### What does truth in labeling mean for private label supplements? Truth in labeling means that the supplement label accurately reflects the product inside, including all ingredients and their amounts. It involves transparency, avoiding fillers, and backing ingredients with certificates of analysis and third-party lab testing. ### Why is third-party testing important for supplement labels? Third-party testing ensures that the product meets quality standards by verifying ingredient strength, identity, composition, and purity. It helps build consumer trust since the FDA does not always perform widespread checks on supplement labels. ### How should inactive ingredients be handled on supplement labels? All inactive ingredients should be clearly listed on the label because some may affect certain consumers, such as vegans, vegetarians, or those with intolerances. Transparency about inactive ingredients helps customers make informed choices. ### What is a certificate of analysis and why should it be shared? A certificate of analysis is a document from an independent, third-party lab that confirms the quality and composition of supplement ingredients. Sharing it openly helps customers verify product safety and quality. ### How can explaining nutrient forms benefit customers? Explaining why specific nutrient forms are used, such as liposomal delivery or different magnesium types, helps customers understand how the supplement works and supports their health goals with transparency. ### What role do branded or trademarked ingredients play in private label supplements? Branded or trademarked ingredients indicate that manufacturers have invested in research and development, which can assure consumers of ingredient efficacy and quality. Using these ingredients can differentiate your supplements from competitors. ### How does commitment to truth in labeling help build a loyal customer base? Being transparent about ingredient quality and labeling builds trust with customers, encouraging loyalty and positive word-of-mouth. Sharing your standards through social media, websites, and in person reinforces this commitment. [ Private Labeling](https://blog.davincilabs.com/private-label/tag/private-labeling) [**](http://www.facebook.com/share.php?u=https%3A%2F%2Fblog.davincilabs.com%2Fprivate-label%2Ftruth-in-labeling-breaking-down-ingredients-in-private-label-supplements) [**](https://twitter.com/intent/tweet?original_referer=https%3A%2F%2Fblog.davincilabs.com%2Fprivate-label%2Ftruth-in-labeling-breaking-down-ingredients-in-private-label-supplements&url=https%3A%2F%2Fblog.davincilabs.com%2Fprivate-label%2Ftruth-in-labeling-breaking-down-ingredients-in-private-label-supplements) [**](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fblog.davincilabs.com%2Fprivate-label%2Ftruth-in-labeling-breaking-down-ingredients-in-private-label-supplements) [![DV Private Label Blog Ad](https://blog.davincilabs.com/hs-fs/hubfs/CTAs/BoF/Private%20Label/DV%20Private%20Label%20Blog%20Ad.webp?width=706&height=1734&name=DV%20Private%20Label%20Blog%20Ad.webp) ](https://www.davincilabs.com/private-label-get-started) ### Related Blogs [![](https://blog.davincilabs.com/hubfs/private-label-supplements-affordable.jpg)](https://blog.davincilabs.com/private-label/private-label-supplements-how-to-get-superior-quality-at-low-cost) ** [ Nutritional Supplements ](https://blog.davincilabs.com/private-label/tag/nutritional-supplements) ### Private Label Supplements: How to Get Superior-Quality at Low Cost Whether you’re a medical doctor, naturopath, chiropractor, registered dietician, or another licensed practitioner, high-quality private label supplements can take your practice to the next level—not... [Read More](https://blog.davincilabs.com/private-label/private-label-supplements-how-to-get-superior-quality-at-low-cost) [![](https://blog.davincilabs.com/hubfs/taking%20risks%20.png)](https://blog.davincilabs.com/private-label/managing-the-top-3-risks-when-selling-private-label-supplements) ** [ Private Labeling ](https://blog.davincilabs.com/private-label/tag/private-labeling) ### Managing the Top 3 Risks When Selling Private Label Supplements Are you ready to launch a line of private label supplements? As you embark on this exciting business endeavor, avoid the most common pitfalls by understanding the ins and outs of formulation,... [Read More](https://blog.davincilabs.com/private-label/managing-the-top-3-risks-when-selling-private-label-supplements) [![](https://blog.davincilabs.com/hubfs/PL%20liquids.png)](https://blog.davincilabs.com/private-label/private-labeling-liquid-vitamins) ** [ Private Labeling ](https://blog.davincilabs.com/private-label/tag/private-labeling) ### Private Labeling Liquid Vitamins Did you know that an increasing number of practitioners and supplement vendors are embracing the benefits of private labeling and liquid vitamins? Not only are these both excellent options for... [Read More](https://blog.davincilabs.com/private-label/private-labeling-liquid-vitamins) *These statements have not been evaluated by the Food and Drug Administration. 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All rights reserved. ![](https://www.facebook.com/tr?id=1828218364065450&ev=PageView&noscript=1) ```json { "@context" : "https://schema.org", "@id" : "https://blog.davincilabs.com/#website", "@type" : "WebSite", "inLanguage" : "en-US", "name" : "DaVinci Labs Blog", "publisher" : { "@id" : "https://www.davincilabs.com/#organization" }, "url" : "https://blog.davincilabs.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://blog.davincilabs.com/private-label/truth-in-labeling-breaking-down-ingredients-in-private-label-supplements#webpage", "@type" : "WebPage", "inLanguage" : "en-US", "isPartOf" : { "@id" : "https://blog.davincilabs.com/#website" }, "name" : "Truth in Labeling: Ingredient Break Down of Private Label Supplements", "url" : "https://blog.davincilabs.com/private-label/truth-in-labeling-breaking-down-ingredients-in-private-label-supplements" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.davincilabs.com/#organization", "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.davincilabs.com/hubfs/DaVinci%20Labs%20Logo.png" }, "name" : "DaVinci Labs", "sameAs" : [ "https://davincilabs.com", "https://blog.davincilabs.com", "https://www.linkedin.com/company/davinci-laboratories-of-vermont/", "https://www.instagram.com/davincilabs/" ], "url" : "https://www.davincilabs.com" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://blog.davincilabs.com/private-label/truth-in-labeling-breaking-down-ingredients-in-private-label-supplements#blogposting", "@type" : "BlogPosting", "about" : [ { "@type" : "Thing", "name" : "Private label supplements" }, { "@type" : "Thing", "name" : "Dietary supplement labeling" }, { "@type" : "Thing", "name" : "Third-party laboratory testing" }, { "@type" : "Thing", "name" : "Certificate of analysis" }, { "@type" : "Thing", "name" : "Current Good Manufacturing Practices (cGMP)" } ], "articleSection" : [ "Private Label Supplements", "Supplement Labeling", "Quality Assurance", "Manufacturing & Compliance" ], "author" : { "@id" : "https://www.davincilabs.com/#organization" }, "dateModified" : "2026-03-18T00:00:00-06:00", "datePublished" : "2022-06-11T20:15:00-06:00", "description" : "As a private label supplement vendor, your customers need to trust that your products are quality tested, safe, and effective. 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